CeCe Caldwell’s Paints began with the dream to find an earth and people friendly paint for furniture and home decor. The dream to have products that could safely be used by anyone: Professional artisans; DIYers; healthy individuals; parents; people with respiratory or other illnesses and those concerned about leaving the world a better place.
We offer you products that are safer and better for the environment. Our mineral paints have no Volatile Organic Compounds, are non-toxic and have no odor. The paint contains NO acrylic co-polymers, solvents, formaldehyde, ammonia, ethylene glycol or toxic heavy metals. The minerals are clay, porcelain clay and chalk blended into a water based solution. The paint is packaged in recycled plastic containers. The wax is made from insect and plant sources. It also has very low odor and is packaged in recycled plastic containers.
Our products are easy enough for a first time DIYer and perform well enough for use by professional painters and furniture finishers. The paint is self-priming. Start with a clean surface and one to two coats generally give complete coverage. Superior adhesion means most surfaces do not require a prep coat of primer prior to painting. The sealing wax glides on evenly and easily for speedy application. Clean up is fast; use warm soapy water to clean all tools and applicators.
Our color palette is based on the trends and traditions found in America. Inspiration comes from both coastal regions, the soaring mountain areas, the great grain fields, the spectacular deserts, the big cities and the rural towns. It is diverse, it is bold, it is subtle and it is charming.